THE AFRICAN CHRONICLE

Our audience

Africa, told by us

Last 30 days, measured on our own site. Updated 9 October 2026.

48,200monthly readers+25% on the previous 30 days
50,900page views
3saverage reading time per visit
1.1%of visits are engaged (10 seconds or more, or two pages)
5.6%of readers come back
96.1%read on phones and tablets
4newsletter subscribers
6Chronicle Club members
3,559social media followers

Page views, last 12 months

Where our readers are

  • United States28%
  • Canada8%
  • Hong Kong7%
  • Singapore6%
  • Malaysia6%
  • Japan5%
  • Germany5%
  • Indonesia4%

South African provinces

  • Gauteng79%
  • Western Cape6%
  • KwaZulu-Natal5%
  • Limpopo4%
  • North West3%
  • Mpumalanga2%
  • Eastern Cape1%
  • Free State1%
  • Northern Cape0%

How readers find us

  • Direct and apps99%
  • Social media1%
  • Search engines0%
  • Other websites0%
  • AI assistants0%
  • Campaign links0%

What they read

  • Diaspora10%
  • Culture10%
  • Sport9%
  • Economy & Business9%
  • Voices9%
  • Tech9%
  • Uncategorized9%
  • Southern Africa9%

Devices

  • Mobile96%
  • Desktop4%
  • Tablet0%

Top cities

  • Hong Kong9%
  • Toronto8%
  • New York8%
  • Singapore7%
  • Kuala Lumpur7%
  • Shibuya City6%
  • Frankfurt am Main5%
  • San Francisco5%

How adverts perform here

Viewable means at least half of the advert was on screen for a full second (the IAB and MRC standard). Click rate is clicks divided by impressions.

PositionMonthly impressionsViewabilityClick rate
Top of every page (wide banner)64655.6%0%
Inside stories, advert 1 (near the top, rectangle)44729.8%0%
Inside stories, advert 2 (rectangle)42223.5%0%
Inside stories, advert 3 (rectangle)34815.8%0%
Beside stories, sidebar (half page, or rectangle)34015.3%0%
Homepage, below top stories (wide banner)9323.7%0%
Homepage, between sections (wide banner)927.6%0%

Social media