The tariffs, announced as part of a broader US trade offensive, directly target products that previously enjoyed duty-free access under the African Growth and Opportunity Act (AGOA), including citrus fruits, wine, sugar cane, soybeans, and beef.
Tariff Turmoil: The Ripple Effect of US Trade Policies on South African Farmers and Their Communities

As the United States prepares to impose a sweeping 30% tariff on a range of South African agricultural exports starting August 1, 2025, a storm of economic uncertainty looms over South Africa’s farming sector.
The tariffs, announced as part of a broader US trade offensive, directly target products that previously enjoyed duty-free access under the African Growth and Opportunity Act (AGOA), including citrus fruits, wine, sugar cane, soybeans, and beef.

While the tariffs have been justified by the US government as a response to alleged unfair trade barriers and South Africa’s controversial land expropriation laws, the move paradoxically threatens the very community that former US President Donald Trump has vocally supported: white South African farmers.
The Paradox of Protection: Trump’s Support and the Tariff Blow
Donald Trump’s rhetoric has repeatedly highlighted claims, widely disputed and unsubstantiated, that white South Africans are victims of persecution, particularly in the context of South Africa’s land reform policies.
READ MORE: SADC Exporters Must Unlock New Markets to Survive the Tariff Tsunami
He has cut aid to South Africa, publicly criticised President Cyril Ramaphosa, and even invited Afrikaners, descendants of European settlers, to seek refuge in the United States.
Yet, the tariffs set to take effect will deal a severe economic blow to these farmers who remain committed to their homeland and livelihoods. Krisjan Mouton, a sixth-generation farmer in the Western Cape’s citrus heartland near Citrusdal, expressed his frustration.

“It doesn’t make sense to welcome South African farmers in America and then punish those who stay behind,” he said, standing amid rows of navel orange trees. “Exporting to the USA will no longer be profitable.”
South Africa is the world’s second-largest citrus exporter after Spain, with the US market accounting for approximately $100 million in annual citrus sales. The country’s citrus exports are strategically timed to supply the US during its off-season, giving American consumers year-round access to fresh fruit.
Economic Fallout: Beyond White Farmers
While the immediate impact will hit white commercial farmers who own about three-quarters of South Africa’s freehold land, the tariffs threaten the entire agricultural ecosystem. Boitshoko Ntshabele, CEO of the Citrus Growers’ Association of Southern Africa (CGA), warned.
“A 30% tariff would wreak havoc on communities that have focused for decades on producing specifically for the US market.”
The farming sector is a major employer of Black labourers and supports thousands of small and medium-sized enterprises across racial lines. The tariffs risk job losses that would ripple through rural economies, affecting workers, suppliers, and local businesses.

In Citrusdal alone, the CGA estimates that up to 35,000 jobs could be at risk if exports to the US become uncompetitive.
Redirecting produce destined for the US to other markets is not straightforward. Countries vary widely in their phytosanitary requirements, quality standards, and import tariffs. While South Africa aims to expand exports to markets like China and India, high tariffs and stringent regulations in places like the European Union complicate these efforts.
Andre Nel, managing director of the Goede Hoop Citrus warehouse near Citrusdal, expressed deep concern.
“Farmers will go bankrupt. There will be job losses within our sector. I don’t even want to think about it,” Nel said.
Political and Trade Tensions
South African President Cyril Ramaphosa has condemned the tariffs as unilateral and based on a distorted understanding of trade relations. He highlighted that 77% of US goods enter South Africa duty-free, and over half of South African imports face no tariffs, with an average tariff rate of 7.6%, far below the new 30% levy imposed by Washington.
READ MORE: Energy in Eswatini: The Untapped Power of Sugar Cane Bagasse
The tariffs are also linked to South Africa’s January 2025 land expropriation law, which allows for land seizures without compensation. The US administration views this as a violation of property rights, using it as a justification for the tariffs. However, critics argue that these measures punish farmers and workers alike without addressing underlying trade imbalances or political concerns.
Broader Implications for African Agriculture
The US tariffs on South African exports send a worrying signal to African agricultural exporters who rely on preferential trade access to global markets. AGOA has been a critical economic bridge, enabling African farmers to compete internationally. Its erosion threatens to undermine years of progress in agricultural development, trade diversification, and rural employment.

Smallholder farmers, many of whom are women and emerging entrepreneurs, face particular risks. Without duty-free access, they will struggle to break into competitive markets, potentially reversing gains in poverty reduction and food security.
Calls for Dialogue and Support
Trade talks between South Africa and the US are ongoing, with hopes to resolve disputes and restore preferential access. Meanwhile, South African agricultural stakeholders are accelerating efforts to diversify export markets and improve competitiveness.
Experts and industry leaders call for a balanced approach that protects farmers’ livelihoods, supports rural communities, and fosters fair trade relations. They urge international partners to recognise the complexity of South Africa’s land reform and economic transformation processes while ensuring that trade policies do not disproportionately harm vulnerable populations.

The impending US tariffs on South African agricultural exports encapsulate a complex web of politics, economics, and historical grievances. For the white farmers Trump has championed, the tariffs threaten their economic survival in their ancestral lands. For South Africa’s broader farming community, the tariffs risk widespread job losses and economic disruption.
As global trade tensions rise, the challenge remains to find solutions that uphold fair trade, respect national sovereignty, and support inclusive growth, ensuring that agricultural communities across South Africa and Africa at large can thrive in an increasingly interconnected world.
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